Paid Search Specialist

TL;DR

Paid Search Specialist (Marketing): Executing and optimizing Paid Search and Shopping campaigns to drive efficient client growth with an accent on account structure, performance data analysis, and automation. Focus on reducing waste, improving outcomes through Bliss Point insights, and collaborating across cross-functional pods.

Location: Mexico City (Hybrid)

Company

hirify.global is a large independent full-funnel marketing agency that unites media and measurement to deliver measurable growth for clients.

What you will do

• Build, launch, and maintain Paid Search and Shopping campaigns aligned with client objectives.
• Interpret performance data and Bliss Point signals to inform day-to-day optimizations.
• Prepare performance updates and inputs for QBRs with actionable next steps.
• Monitor daily/weekly performance, build reports, and execute A/B tests.
• Partner with Analytics to validate tagging and resolve performance anomalies.
• Refine team playbooks and SOPs to improve workflow efficiency.

Requirements

• 2–3 years of experience executing and managing Paid Search/Shopping campaigns with monthly budgets of ~$50K+.
• Platform fluency in Google Ads, Microsoft Ads, Merchant Center, and SA360 or Skai.
• Advanced proficiency in Excel/Sheets and experience with GA/GA4.
• Strong communication skills for cross-functional teamwork and client status updates.
• Google Search & Shopping certifications (or ability to complete within 60 days).

Nice to have

• Additional Google certifications.
• Familiarity with competitive tools like Adalysis, Adthena, or SpyFu.

Culture & Benefits

• Unlimited paid time off and 16 paid holidays.
• Hybrid work environment with flexibility.
• Comprehensive healthcare including dental and vision.
• Savings fund with 10% employer match.
• Parental leave (16 weeks for birthing parents, 6 weeks for non-birthing).
• Access to on-demand learning via LinkedIn Learning and mentorship programs.