Performance Marketing Lead (DTC)

TL;DR

Performance Marketing Lead (DTC): Leading the strategic direction and performance of multiple acquisition channels for a high-growth consumer brand with an accent on sustainable customer acquisition and channel diversification. Focus on scaling paid social and search budgets, driving conversion rate optimization, and mentoring a high-performing marketing team.

Location: Must be based in or able to commute to London (Hybrid)

Salary: £60,000–£65,000

Company

An ambitious, high-growth consumer brand backed by significant investment, operating across multiple international markets with a focus on sustainable growth and employee development.

What you will do

• Own and scale paid acquisition channels across social, search, affiliate, and emerging platforms.
• Develop and execute a multi-channel growth strategy focused on sustainable customer acquisition.
• Lead performance forecasting, budget management, and commercial reporting.
• Drive conversion rate optimization initiatives in partnership with product and digital teams.
• Mentor and develop a high-performing marketing team while managing external agency relationships.

Requirements

• DTC Consumer background required
• Strong hands-on Meta experience
• Good knowledge of PPC and other acquisition channels
• Understanding of different customer personas
• Experience testing new channels
• Proven track record scaling significant Meta budgets

Culture & Benefits

• Hybrid working flexibility with flexible hours
• 25 days annual leave plus holiday purchase options
• Pension contribution and life assurance
• Income protection benefits
• Ongoing learning and development support
• Health and wellbeing programs, team events, and seasonal perks