Senior User Acquisition Manager (B2C)

TL;DR

Senior User Acquisition Manager (B2C/Meta Ads): Leading and scaling paid user acquisition for the Documents product with an accent on Meta Ads optimization, attribution tracking, and ROAS-driven growth. Focus on building a profitable growth engine from the ground up, optimizing high-volatility subscription campaigns, and leveraging data to drive creative iterations.

Company

hirify.global is a pioneering force in the personal productivity space on Apple devices, dedicated to crafting exceptional mobile and desktop experiences since 2007.

What you will do

• Build and manage paid user acquisition from scratch, establishing Meta as a primary growth engine for Documents.
• Execute end-to-end Meta Ads campaigns using Advantage+, AEO, and Value Optimization.
• Monitor and optimize key performance metrics including CAC, CPA, CVR, and ROAS cohorts.
• Collaborate with creative and design teams to develop data-driven visual hypotheses and creative briefs.
• Implement and maintain tracking via Meta CAPI, SKAdNetwork, and MMPs such as AppsFlyer or Adjust.
• Conduct market audits to identify emerging visual trends and monetization tactics in the B2C subscription space.

Requirements

• At least 4 years of experience in User Acquisition or a similar role.
• Extensive hands-on experience scaling high-volatility mobile app or B2C subscription campaigns in Meta Ads Manager.
• Technical proficiency with MMP configuration, SKAdNetwork, and Meta Conversions API (CAPI).
• Strong analytical skills to manage performance against tight CPA and ROAS targets.
• Ability to translate campaign data into effective creative briefs and optimize hooks.
• Experience optimizing targeted onboarding flows, landing pages, and paywall experiments.

Nice to have

• Experience with web acquisition funnels or web-to-app routing for early product validation.
• Background in high-volume, long-tail awareness and install campaigns.
• Familiarity with remote-config dashboards for testing dynamic pricing and paywalls.
• Comfort with mobile ad-intelligence tools for monitoring competitor trends in the utility app space.

Culture & Benefits

• Customer-centric culture with opportunities to engage directly with users.
• Environment focused on relentless growth, ownership, and professional mastery.
• Collaborative team atmosphere based on transparency and collective success.
• Opportunity to create real impact by designing products that simplify complexity.
• Culture of innovation where curiosity and fresh ideas are celebrated and implemented.