Nestle Category Lead

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week.

Company

hirify.global is WPP's AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to support growth for leading brands.

What you will do

• Own the relationship with senior Nestlé Category clients and serve as the most senior ZEUR point of contact.
• Develop holistic category media strategies, measurement approaches, and investment allocation across markets, brands, and portfolios.
• Drive the integration of category strategy into local media plans and establish principles and guidelines for local adaptation.
• Coordinate with OpenMind leadership, market clusters, and priority markets to support implementation and address market challenges.
• Lead strategic projects, QBRs, and bi-annual Top to Top sessions covering performance, findings, challenges, and future plans.
• Provide updates on media landscape changes, forecasts, category spend, measurement frameworks, and new pilots.

Requirements

• Deep knowledge of CPG consumer trends and the media landscape.
• Knowledge of category and regional market dynamics, including consumer, publisher, and regulatory considerations.
• Experience with specialist capabilities such as Search, Programmatic, or Retail Digital Media.
• Proven experience managing senior client relationships and media campaigns.
• Strong strategic, organizational, interpersonal, managerial, and persuasive skills.
• Ability to influence without authority and operate effectively in a highly matrixed organization.

Culture & Benefits

• Inclusive, open environment built on trust, respect, creativity, and collaboration.
• Access to global hirify.global and WPP networks, professional connections, and development opportunities.
• Employee resource groups, in-office events, and opportunities to share thought leadership and celebrate team milestones.
• Medical, group retirement, vision, and dental insurance.
• Paid time off, partner discounts, and employee mental health awareness days.