Performance Marketing Specialist (Turkiye)

TL;DR

Performance Marketing Specialist (Turkiye): Driving incremental user growth through strategic media buying and performance optimization with an accent on creative-led channels and data-driven experimentation. Focus on managing media budgets, collaborating with creative teams to improve funnel experiences, and leveraging advanced measurement tools to scale impact in the Turkish market.

Location: Must be based in Istanbul, Türkiye

Company

Canva is a global design platform on a mission to empower the world to design, serving over 250 million monthly active users.

What you will do

• Manage day-to-day media buying, optimization, and pacing across creative-led channels including Meta, YouTube, TikTok, Snapchat, and LinkedIn.
• Translate local market priorities into concrete growth strategies and media plans.
• Set media mix and lead budget allocation reviews while owning the experiment roadmap.
• Partner with the Data team to run incrementality studies and calibrate marketing mix models.
• Translate performance data into creative insights to guide asset rotation and refresh needs.
• Improve marketing systems and workflows through automation and the adoption of AI tooling.

Requirements

• Must be fluent in Turkish and proficient in English.
• Proven hands-on experience in media buying and budget management across major platforms.
• Strong analytical mindset with experience in incrementality testing, lift studies, and MMM.
• Experience collaborating with creative teams to improve performance through structured testing.
• Ability to work cross-functionally in a fast-moving environment.
• Experience improving funnels for web and app-based products.

Culture & Benefits

• Collaborative and fast-moving team environment that blends creativity and data.
• Opportunity to work on a global product with a significant local impact.
• Focus on professional growth and experimentation-led marketing.
• Commitment to diversity and inclusive hiring practices.