Director Of Narrative & Organic Social (Marketing)

TL;DR

Director of Narrative & Organic Social (Marketing): Building a brand narrative function from scratch to shape the company's presence on Instagram, YouTube, and LinkedIn with an accent on social-native storytelling and brand strategy. Focus on defining creative direction, integrating AI-native production workflows, and aligning organic content with product marketing goals to drive creator acquisition.

Location: Must be based in the United States (Remote)

Company

hirify.global is a SaaS platform empowering video creators to build and scale their own streaming businesses.

What you will do

• Own the brand narrative across Instagram, YouTube, and LinkedIn.
• Define creative direction, content strategy, and publishing standards.
• Partner with Product Marketing and Product teams to shape feature launches and creator economy stories.
• Manage a roster of contractors and hire a Social Media Manager.
• Build AI-native production workflows to scale content output.
• Connect organic content performance to business outcomes.

Requirements

• Must be based in the United States
• Proven experience building a brand narrative function.
• Strong creative direction instincts and ability to manage creative teams.
• Deep fluency in Instagram and YouTube as growth channels.
• Experience shaping positioning in collaboration with Product Marketing.
• Ability to thrive in fast-moving, high-stakes environments.

Culture & Benefits

• Strategic seat at the leadership table.
• Dedicated design partner and direct collaboration with PMM.
• Focus on modern creative tooling and AI-native workflows.
• Opportunity to define the brand identity in the creator economy market.