Senior ATL Marketing Manager (Automotive)

TL;DR

Senior ATL Marketing Manager (Automotive): Leading high-impact brand campaigns across TV, OOH, Radio, and digital channels for Autohero and Wirkaufendeinauto.de with an accent on data-driven strategy and performance optimization. Focus on building measurement frameworks, managing media agency relationships, and scaling growth across European markets.

Location: Madrid, Spain (Hybrid work options available).

Company

A leading European automotive digital platform transforming the way cars are bought and sold.

What you will do

• Lead planning, execution, and optimization of performance-driven campaigns across TV, OOH, Radio, and digital channels.
• Develop and implement advanced measurement and attribution frameworks for marketing initiatives.
• Analyze campaign performance by integrating KPIs with business data to identify growth opportunities.
• Manage strategic budgets and media allocations to ensure efficient customer acquisition.
• Negotiate TV pricing and manage high-level relationships with media agencies and partners.
• Collaborate with creative teams to develop innovative, data-backed campaign concepts.

Requirements

• 5+ years of experience in managing and scaling complex online and offline marketing campaigns.
• Exceptional analytical skills with proficiency in Excel and experience in SQL or BigQuery.
• Extensive experience in managing agency and media supplier relationships at a senior level.
• Fluency in English is essential.
• Strong leadership abilities and a structured mindset for managing high-stakes projects.
• Fluency in an additional European language (German, Spanish, Swedish, or Portuguese) is a significant asset.

Nice to have

• Expertise in programmatic media buying.
• Experience shaping creative strategy and direction.

Culture & Benefits

• Flexible working hours and work-from-home options.
• 30 days of vacation per year.
• Dedicated education budget for professional development.
• Discounts on brands like Apple, Bosch, and Sky, plus special offers on used cars.
• Access to Headspace for mental well-being.
• Diverse international environment with over 90 nationalities.