Social Media Lead (Ecommerce)

TL;DR

Social Media Lead (Ecommerce): Developing and executing a high-impact social media strategy across TikTok, Instagram, and LinkedIn to drive cultural relevance and brand growth. Focus on translating brand vision into thumb-stopping content, mentoring a creative team, and optimizing performance through social KPIs and data analysis.

Location: Based in Berlin or willing to relocate to Germany

Company

A fast-growing startup transforming the future of food retailing.

What you will do

• Translate macro brand strategy into a detailed social media strategy with concrete content streams and creative executions.
• Lead, mentor, and empower the social media team to foster ownership and rapid execution.
• Optimize content formats using data analysis of views, retention rates, and virality.
• Develop platform-native storytelling tailored specifically for TikTok, Instagram, and LinkedIn.
• Monitor internet trends to create authentic brand moments and supervise professional video productions.

Requirements

• 5+ years of experience as a Senior Creative, Social Media Lead, or Concept Developer in a digital agency or modern consumer brand.
• Outstanding portfolio/showreel demonstrating "social-first" highlights and successful video campaigns.
• Strong analytical instincts with proven ability to use backend platform data to drive reach and engagement.
• Fluent German and good English skills.
• Must be based in Berlin or willing to relocate for the role.

Culture & Benefits

• Flexible working hours and home office options for a healthy work-life balance.
• Modern office in Berlin Schöneberg with monthly BVG public transport ticket coverage.
• Fitness cooperations with Urban Sports Club or FitX.
• Modern MacBook and a well-equipped office kitchen with snacks and drinks.
• 20% employee discount in the hirify.global online store.
• Regular team events and legendary company parties.