Senior Performance Marketing Specialist (SEA)

TL;DR

Senior Performance Marketing Specialist (SEA): Own paid-acquisition performance for developer and broker advertising clients, running and optimizing Meta Ads and Google Ads to hit monthly lead and qualified-lead targets with an accent on cost-efficiency (CPL/CPQL/CVR), lead quality protection, and fast diagnosis of under-performing campaigns. Focus on building scalable retargeting/remarketing and delivering clear attribution-based reporting across a portfolio of ~25 accounts.

Location: Makati City

Company

hirify.global runs performance marketing for developer and broker advertising clients across regional markets.

What you will do

• Plan, build, and optimize paid campaigns on Meta Ads and Google Ads (Search, Display, retargeting) for a portfolio of ~25 developer/classifieds client accounts.
• Manage pacing and budget utilization to hit each client’s monthly lead and qualified-lead (QL) targets within allocated ad budgets.
• Improve cost-efficiency by lowering CPL and CPQL, increasing lead-to-QL conversion (CVR), and protecting lead quality using negative keywords, audience refinement, and lead verification/filtering.
• Run and grow retargeting/remarketing (audiences, exclusions, dynamic catalogue ads) to increase qualified lead share.
• Diagnose and fix under-performing campaigns by identifying whether issues come from creative fatigue, audience, budget/learning, or lead quality.
• Maintain tracking and source attribution, produce monthly performance reports, and coordinate creative refreshes with the design team.

Requirements

• 5+ years of hands-on paid digital/performance marketing at a senior level with a lead-generation focus (real estate/classifieds/property/finance or comparable high-consideration lead-gen).
• Demonstrable, hands-on expertise in both Meta Ads Manager and Google Ads (not just oversight), including building and optimizing campaigns.
• Strong analytical skills owning CPL/CPQL/CVR/ROAS, with the ability to identify drivers of performance and take corrective action.
• Comfort with GA4 and Excel/Google Sheets.
• Experience managing multiple accounts and budgets simultaneously, ideally across more than one market.

Culture & Benefits

• Hybrid workplace based in Makati City.
• Hands-on, analytical role focused on lead generation and performance outcomes.
• Portfolio ownership across ~25 active client accounts with clear monthly reporting expectations.
• Collaboration with design and client/account teams to improve campaign results and creative quality.

Hiring process

• Interviews to assess paid media execution, analytics, and lead-generation performance experience.
• Discussion of campaign examples, optimization approach, and reporting/attribution practices.