Senior Influencer Strategist

TL;DR

Senior Influencer Strategist: Develop, manage, and deliver influencer and creator programmes for a leading brand with an accent on end-to-end campaign delivery, creator selection/vetting, and performance measurement. Focus on building creator partnerships that resonate with audiences and integrating influencer activity into the broader social approach.

Location: Hybrid (work from home / Sea Containers office, London, SE1)

Company

hirify.global (part of WPP) is a creative agency combining brand experience, customer experience, and commerce to drive growth.

What you will do

• Lead influencer and creator strategy aligned with brand objectives, social strategy, and audience behaviors.
• Identify, vet, and recommend creators across macro and micro segments, ensuring brand safety, authenticity, and audience alignment.
• Own end-to-end influencer campaign delivery: briefing, contracting, content review/approvals, go-live, and performance reporting.
• Build and maintain relationships with creators, talent agencies, and platform partners.
• Present strategies, recommendations, and results to clients and manage expectations throughout partnerships.
• Measure performance and develop insights/POVs on influencer trends, platform changes, and creator economy shifts.

Requirements

• Proven experience in an influencer/creator strategy role within an advertising/marketing agency, talent agency, or client team.
• Demonstrated ability to manage influencer campaigns end-to-end for well-known brands.
• Strong understanding of the creator ecosystem across major platforms (e.g., TikTok, Instagram, YouTube).
• Experience using influencer identification and measurement tools (e.g., CreatorIQ, Traackr, or similar).
• Excellent communication and presentation skills, with strong relationship-building ability across clients, creators, and internal teams.
• Comfort managing multiple campaigns in a fast-paced environment with strong organization and attention to detail.

Culture & Benefits

• Hybrid working schedule with teams in the office an average of four days a week.
• Generous annual leave allowance and pension allowances.
• Life Assurance, Permanent Health Insurance, and BUPA.
• Well-being Programme, Employee Assistance Support, and enhanced family-friendly policies.
• Cycle to Work Scheme, Eye Care and Glasses Vouchers, and Season Ticket Loans.
• Access to learning and development activities and online learning platforms.

Hiring process

• Interviews to discuss fit and expectations for the role.
• Discussion of any accommodations or flexibility needs during the interview process.