Senior Technical Business Analyst (Campaign Engine)

TL;DR

Senior Technical Business Analyst (Campaign Engine): Translate Retail Media Commercial requirements into clear technical and functional specifications for Engineering teams across Retail Media Tech, Customer & Shop Intelligence, and App & Web, with an accent on cross-system architectures, end-to-end delivery from conception through roll-out, and data-driven decision-making. Focus on owning project timelines, GTM readiness for new tech features, and defining high-visibility placements like Sponsored Products, Sponsored Content, Sponsored Coupons, and Sponsored Missions.

Location: Hamburg, Germany

Salary: EUR 70,000 - EUR 85,000 yearly

Company

hirify.global is a fast-growing e-commerce company operating at the intersection of fashion and technology.

What you will do

• Translate Retail Media Commercial business requirements into actionable technical and functional specifications for Engineering teams.
• Collaborate with Product Managers, Engineering Leads, and Engineers to ensure technical concepts meet business needs and deliver on quality and timelines.
• Write detailed technical concept documentation and steer projects end-to-end from conception through development, testing, and roll-out.
• Own project timelines and keep milestones on track across phases and cross-functional teams.
• Drive GTM readiness for new tech features so Commercial can explain and sell capabilities at launch.
• Cover high-visibility retail media placements including Sponsored Products, Sponsored Content, Sponsored Coupons, and Sponsored Missions.

Requirements

• 3–5 years of experience in technical business analysis and requirements work.
• Solid understanding of cross-system architectures in an e-commerce context (APIs, data flows, and backend/frontend dependencies).
• Ability to write and review functional specifications and user stories that Engineering can execute.
• Strong project management skills to structure, plan, and drive complex cross-functional projects from conception to delivery.
• Data-driven mindset: comfortable with business metrics, dashboards, and translating numbers into decisions.
• Familiarity with agile workflows and tooling (Jira, Confluence) and strong communication with senior stakeholders.

Culture & Benefits

• Flat hierarchies with direct communication and pragmatic decision-making.
• Ownership and trust with clear responsibility for outcomes.
• Team events and informal social moments (team lunches, afterwork drinks, company events).
• Inclusive workplace culture focused on acceptance and inclusion.