Social Media Specialist (iGaming)

TL;DR

Social Media Specialist (iGaming): Developing and executing organic and paid social media content for sports scoring apps with an accent on Instagram strategy and growth. Focus on positioning apps as credible sports sources and widening the sportsbook top-of-funnel through engaging content.

Location: Onsite in London (St Pancras Campus)

Company

hirify.global is a global leader in the online sports betting and casino industry and part of the NYSE-listed Super Group.

What you will do

• Develop and execute the social media strategy for hirify.global Scores and BW Scores, primarily focusing on Instagram.
• Establish and manage centralized global social media handles across Instagram, X, Facebook, and TikTok.
• Lead organic content management, including copywriting and developing image templates.
• Collaborate with paid social media specialists to support paid acquisition efforts.
• Work with global and local sponsorship teams to leverage partners, ambassadors, and influencers.
• Coordinate with in-country teams to implement localized and geo-targeted social media campaigns.

Requirements

• Location: Must be able to work onsite at the London St Pancras Campus.
• In-depth knowledge of Instagram, X, Facebook, and TikTok.
• Experience managing a high volume of time-sensitive social media content.
• Strong verbal and written communication skills for effective copywriting.
• Ability to manage multiple projects simultaneously and deliver within scope.
• A genuine passion for sports and an always-on work ethic.

Nice to have

• Experience in the sports marketing industry.
• Background in a regulated industry, preferably online gaming.
• Knowledge of the sports scoring competitor landscape.

Culture & Benefits

• Comprehensive learning and development programs for career growth.
• Structured feedback system via an innovative Performance Tool.
• Employee Assistance program for staff and their families.
• Healthcare benefits including Vitality Health Care and Unum Dental.
• Additional perks such as Life Assurance, Tusker car scheme, and Cycle to Work.

Hiring process

• Application review and shortlisting.
• Potential assessment for shortlisted candidates.
• Confidential credit and criminal record checks as part of the trust and honesty requirement.