Product Specialist (CRM)

TL;DR

Product Specialist (CRM/Marketing Automation): Configuring and operating the Catalyst product suite for global brands with an accent on translating client needs into scalable technical configurations. Focus on troubleshooting application issues, optimizing configuration processes, and integrating AI-supported workflows.

Location: Hybrid in Copenhagen, Denmark (office attendance average 4 days a week)

Company

hirify.global is a leading creative company part of WPP, specializing in brand experience, customer experience, and commerce for global blue-chip clients.

What you will do

• Configure best-practice, end-to-end experiences for global client teams using the Catalyst product suite.
• Act as the technical point of contact for product setup and configuration, translating client requirements into standardized solutions.
• Collaborate with developers and Product Owners to operate and optimize product features.
• Troubleshoot and resolve issues in existing applications while identifying scalability opportunities.
• Support testing for newly developed features and business rule configurations.
• Explore and adopt AI-driven methods to improve internal processes and product configuration.

Requirements

• Proven experience in application consulting, as a product specialist, or technical consultant.
• Ability to translate complex client needs into scalable and standardized technical approaches.
• Strong technical troubleshooting skills and familiarity with the software development lifecycle (SDLC).
• Experience collaborating within multi-functional, distributed, and multicultural teams.
• Must be based in or able to work from the Copenhagen office (hybrid, 4 days/week).

Nice to have

• Working knowledge of JavaScript, SQL, HTML, CSS, and JSON.
• Experience with CRM or Marketing Automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze).
• Track record of improving onboarding or enablement processes.
• Interest in applying AI to product configuration.

Culture & Benefits

• Opportunity to work with world-leading brands such as Microsoft, Coca-Cola, and Ford.
• Collaborative environment within a global network of 30,000+ employees.
• Hybrid work model designed to foster creativity, collaboration, and connection.
• Inclusive culture valuing diversity, respect, and equal opportunity for all.