Senior Digital Marketing Manager (FMCG)

TL;DR

Senior Digital Marketing Manager (FMCG): Leading paid performance marketing, organic content production, and brand management for MushRoots with an accent on social-first strategy and high-impact storytelling. Focus on executing Meta campaigns, directing multimedia content, and managing brand activations to disrupt the food system.

Location: Must be based in or able to work from the Hamburg office with travel within Germany required.

Company

hirify.global is a global innovation leader in the food industry, dedicated to changing the food system through sustainable, mushroom-based products.

What you will do

• Lead end-to-end content creation for Instagram, including feed posts, stories, and reels.
• Plan, execute, and optimize Meta paid campaigns to drive reach, awareness, and conversion.
• Write compelling, brand-aligned German copy that resonates with a modern urban audience.
• Manage and support the creator marketing manager for UGC and specific campaigns.
• Conceptualize and execute brand activations and creator events from ideation to on-the-ground presence.
• Transform offline brand experiences into engaging social content to maximize reach.

Requirements

• 5+ years of experience in digital marketing, paid social, and content strategy.
• Fluency in German (C2) and English (C1) is required.
• Proven track record managing Meta campaigns with measurable results.
• Experience working as an interim professional or freelancer in fast-paced environments.
• Strong content creation skills with the ability to ideate and direct video/photo assets.
• Willingness to work from the Hamburg office and travel within Germany.

Nice to have

• Deep understanding of consumer behavior in the FMCG space.
• Passion for food and beverage innovation.

Culture & Benefits

• Work with a diverse, mission-driven team from over 25 countries.
• Fast-growing environment with flat hierarchies and short decision paths.
• Flexible working hours with home office options.
• Office perks including drinks, cereal bar, and fresh fruit.
• Opportunity to participate in product tasting sessions.