Email & WhatsApp Marketing Specialist (Ecommerce)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Email & WhatsApp Marketing Specialist (Ecommerce): Managing dual-channel marketing strategies to drive repeat purchases and recover abandoned checkouts in the fashion dropshipping space with an accent on Klaviyo automation and audience segmentation. Focus on optimizing customer journeys through A/B testing and data-driven performance analysis to directly impact revenue growth.
Location: Remote
Company
A high-growth fashion dropshipping business with over €5,000,000 in revenue, operating a non-branded model across multiple stores.
What you will do
- Design and execute segmented email campaigns to convert browsers into buyers.
- Manage WhatsApp marketing flows, promotional sequences, and re-engagement campaigns using Klaviyo.
- Monitor and report on critical performance metrics to continuously optimize strategy.
- Conduct A/B testing on subject lines, copy, timing, and offers to maximize conversion rates.
- Collaborate with the team on seasonal campaigns and promotional events.
- Identify customer behavior trends to inform and refine marketing strategy.
Requirements
- 2+ years of experience in email marketing for fashion, ecommerce, or dropshipping.
- Proven experience in WhatsApp marketing, including flow setup and engagement sequences.
- Deep familiarity with Klaviyo.
- Data-driven mindset with a focus on metrics-based decision making.
- Self-starter mentality with the ability to work independently and take ownership.
Nice to have
- Experience with alternative email platforms like Substack or ConvertKit.
- Basic understanding of SMS marketing or push notifications.
- Experience scaling campaigns during seasonal peaks.
- Portfolio or case studies demonstrating campaign performance.
Culture & Benefits
- Competitive salary commensurate with experience.
- Full remote flexibility.
- Access to all necessary marketing tools and data.
- Clear onboarding process with SOPs, templates, and training.
- Opportunity for career growth into a management position overseeing other marketing experts.
- Collaborative team environment with regular team meet-ups.
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