Creative Producer (AI)

Position: Creative Producer
Company: Eatr AI
Format: Remote, Full-time
Salary: To be discussed during the interview

Eatr AI is an AI-powered nutrition and meal planning app that helps people eat better, reach their fitness goals, and make healthy eating easier.
We’re looking for a Creative Producer who understands performance marketing, can independently develop creative concepts, and turn insights, trends, and data into ads that scale.

What you’ll do:
• Develop creative concepts and hypotheses for performance ads
• Come up with ideas for UGC, AI creatives, storytelling videos, static banners, and other ad formats
• Write scripts and clear briefs for designers, editors, actors, and creators
• Research competitors, analyze trends, and continuously collect references across Meta, TikTok, Instagram, and YouTube
• Adapt trends and successful creative mechanics to Eatr AI
• Work with topics around nutrition, weight loss, high-protein meals, healthy eating, meal prep, fitness, and lifestyle
• Search for UGC creators and actors, prepare briefs, order content, and review delivered materials
• Analyze creative performance, identify winning patterns, and build new iterations based on data
• Generate and test new creative angles, hooks, formats, and approaches

What we value:
• Experience in performance marketing and creative production
• Strong understanding of Meta and TikTok advertising
• Ability to independently take a creative from idea to production
• Strong sense of trends and understanding of what makes people stop scrolling
• Ability to analyze performance data and turn insights into new creative hypotheses
• Clear and concise communication
• Ownership, attention to detail, and ability to work independently
• English at least B1–B2 for research, briefs, and communication

Nice to have:
• Experience working with mobile apps or subscription products
• Experience with Health & Wellness, Fitness, Nutrition, or similar verticals
• Experience producing UGC
• Copywriting skills
• Experience working with AI tools for creative production
• Understanding of funnels, landing pages, and how creatives connect with the rest of the user journey

What we offer:
• Work on a growing AI product in the Nutrition & Wellness category
• Direct impact on creative strategy and performance
• A high volume of creative testing and room for experimentation
• Opportunity to test your own ideas and quickly see results
• Strong performance marketing environment
• Flexible schedule and remote work

Contacts: Показать контакты