CRM Manager (iGaming)

TL;DR

CRM Manager (iGaming): Designing and optimizing CRM strategies focused on retention, LTV, and user engagement with an accent on advanced segmentation and gamification mechanics. Focus on building lifecycle logic, managing loyalty programs, and driving data-driven retention initiatives.

Location: Remote (Anywhere)

Company

A global iGaming brand and platform accessible to players worldwide, combining startup energy with established business structure.

What you will do

• Design and optimize CRM strategies focused on retention, LTV, and user engagement
• Develop and maintain advanced segmentation frameworks and lifecycle logic
• Own gamification mechanics such as missions, tournaments, and challenges from idea to implementation
• Configure and optimize loyalty programs and bonus systems aligned with business goals
• Analyze user behavior and CRM performance to provide actionable insights and hypotheses
• Contribute to promo planning with a focus on gamified and retention-driven mechanics

Requirements

• 3–5+ years of CRM experience in the iGaming industry or a similar B2C environment
• Strong hands-on experience in segmentation, user retention, and lifecycle management
• Proven experience working with gamification tools and bonus/loyalty systems
• Data-driven mindset with strong analytical skills
• Ability to independently own initiatives and drive them end-to-end

Culture & Benefits

• Global medical coverage and health & wellness focus
• Compensation programs for gym, stomatology, and psychological services
• Performance-driven rewards
• Opportunities for professional growth
• Dynamic and fast-paced work environment