Senior CRM Manager (iGaming)

#вакансия #vacancy #iGaming
🔥 Senior CRM Manager (iGaming)
Локация: Remote
Full-time
Responsibilities:
• Own and develop CRM strategy focused on retention, engagement, and LTV growth
• Launch and optimize multi-channel CRM campaigns (Email, Push, SMS, In-App)
• Build segmentation and personalized communication strategies based on player behavior and lifecycle
• Develop and optimize customer journeys: onboarding, activation, retention, reactivation, VIP engagement
• Analyze CRM performance and generate actionable insights to improve key metrics
• Run A/B tests, validate hypotheses, and scale successful CRM initiatives
• Collaborate closely with Product, Marketing, Analytics, and other teams
• Maintain CRM reporting and support data-driven decision-making
• Participate in improving CRM processes, tools, and campaign automation
Requirements:
• 3+ years of experience in CRM, retention, or lifecycle marketing, preferably in iGaming or high-volume B2C products
• Strong understanding of player lifecycle management and CRM mechanics
• Hands-on experience with bonuses, free spins, cashback, loyalty programs, and promotional campaigns
• Experience with segmentation, personalization, and automated CRM journeys
• Strong understanding of CRM metrics: Retention, ARPU, LTV, conversion, and bonus efficiency
• Experience launching and optimizing CRM campaigns through analytics and A/B testing
• Hands-on experience with CRM tools/platforms (ESP, CDP, push systems, in-app messaging)
• Strong analytical mindset and ability to work with data
• Proficiency in Excel / Google Sheets; SQL or BI tools experience is a plus
• English level — Upper-Intermediate or higher
Nice to have:
• Experience with multi-brand or multi-GEO CRM strategies
• Experience in VIP CRM or loyalty programs
• Understanding of responsible gaming and compliance principles in iGaming
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