Senior Data Insights Consultant (Marketing)

TL;DR

Senior Data Insights Consultant (Marketing): Architecting and delivering complex data solutions and marketing insights for enterprise clients with an accent on data modeling, SQL optimization, and performance-aware analytics. Focus on driving strategic decision-making, leading data-stream projects, and embedding agentic AI solutions into marketing workflows.

Location: Toronto, Ontario, Canada

Salary: $90,000 - $140,000 CAD

Company

hirify.global is a world-leading Centre of Excellence within the WPP network, specializing in hyper-personalization, marketing automation, and CRM transformation for global brands.

What you will do

• Architect and deliver value-adding insights solutions to optimize large-scale communication strategies.
• Perform advanced data analysis to uncover actionable patterns and inform client decision-making.
• Design and execute test-and-learn programs (A/B tests, incrementality) across marketing channels.
• Partner with senior stakeholders to define strategic business questions and analytical roadmaps.
• Drive the adoption of agentic AI and machine learning principles within data and insights workflows.
• Mentor and advise junior team members to foster technical excellence and professional growth.

Requirements

• Minimum 5 years of experience in a consultant or business liaison role related to data, BI, or analytics.
• Strong proficiency in SQL, including writing, debugging, and optimizing complex queries.
• Experience designing scalable dimensional data models and managing dbt transformations.
• Expertise in building production-ready Power BI semantic models and dashboards.
• Familiarity with cloud data environments such as Snowflake, BigQuery, or Databricks.
• Exceptional English communication skills for articulating complex data concepts to senior business audiences.

Nice to have

• Experience with Adobe Experience Cloud (Adobe Campaign/AJO).
• Consulting or agency experience.
• Marketing domain knowledge.

Culture & Benefits

• Part of a global network with 30,000+ employees across 60+ markets.
• Collaborative, interdisciplinary environment working with strategists, creatives, and data scientists.
• Commitment to diversity, inclusion, and equal opportunity employment.
• Focus on continuous learning and professional development.