Director Of Data Consulting (CRM/Martech)

TL;DR

Director Of Data Consulting (CRM/Martech): Leading client analytics and data strategy for a major global automotive client with an accent on CRM, first-party data, and Martech architecture. Focus on designing measurement frameworks, driving business outcomes through data-driven insights, and leading cross-functional global teams.

Location: Toronto, Canada. Ability to be onsite and/or travel 50%+ of the time. Preferred: Local to the Detroit metro area, or open to cities within a 2-hour flight time to Detroit.

Company

hirify.global is a world-leading Centre of Excellence that helps brands humanize customer relationships through hyper-personalization, marketing automation, and CRM.

What you will do

• Lead the analytics agenda and strategic advisory for major client relationships, aligning work to business priorities.
• Shape strategic roadmaps for CRM analytics, first-party data, measurement, and customer intelligence.
• Lead across matrixed global teams and agency partners through influence to deliver scalable solutions.
• Design comprehensive measurement frameworks, KPI definitions, and testing approaches across digital channels.
• Apply advanced analytics, AI, and automation to forecasting, personalization, and scalable reporting.
• Build and mentor a high-performing, globally distributed analytics team.

Requirements

• 15+ years of experience in analytics, including leadership and consultative experience in an agency or consultancy.
• Deep expertise in CRM, first-party data, customer analytics, and modern Martech ecosystems (CDPs, marketing clouds).
• Hands-on experience with SQL, Python, R, BigQuery, Google Analytics, Salesforce, or Adobe.
• Strong executive communication skills and the ability to advise senior stakeholders.
• Ability to be onsite and/or travel 50%+ of the time.
• Experience in the automotive industry or other data-rich consumer categories is highly preferred.

Culture & Benefits

• Part of the global VML network with 30,000+ employees across 150+ offices worldwide.
• Collaborative work environment focusing on professional excellence and innovation.
• Culture that values connection, belonging, and the power of differences.
• Commitment to equal opportunity and a respectful, inclusive workplace.