Product Marketing Senior Manager

TL;DR

Product Marketing Senior Manager (Marketing): Drive go-to-market strategy across multiple hirify.global products with an accent on defining goals, audience, positioning, and messaging to execute growth initiatives. Focus on launching insights-driven marketing programs, using competitive and customer insights to inform decisions, and leading cross-functional execution while developing a product marketing team.

Location: Taiwan, Taipei

Company

hirify.global is a leading global blockchain ecosystem behind one of the world’s largest cryptocurrency exchanges.

What you will do

• Drive go-to-market strategy across multiple hirify.global products.
• Define goals, audience, positioning, and messaging; execute growth initiatives to achieve business outcomes.
• Collaborate with business, marketing, and regional teams to deliver on priorities.
• Gather competitive, market, and customer insights to inform product development, business plans, and marketing strategies.
• Launch insights-driven marketing programs that improve key business metrics and customer behaviors.
• Lead marketing experimentation by testing measurable, scalable programs and optimizing based on learnings.

Requirements

• Strong interest and experience in the cryptocurrency space and community.
• Proven track record spearheading launches and marketing campaigns with significant business results.
• Strong collaborative leadership skills; ability to influence and lead cross-functional teams.
• Strong business acumen and analytical experience (e.g., LTV and incrementality).
• Ability to synthesize insights and use them to influence key decisions.
• Exceptional written and verbal communication skills; ability to communicate effectively with stakeholders.

Culture & Benefits

• Work-from-home arrangement may vary depending on the business team and work nature.
• Competitive salary and company benefits.
• Autonomy in a fast-paced environment with continuous learning and career growth.
• Results-driven workplace with a user-centric global organization and flat structure.

Hiring process

• Interviews to evaluate product marketing leadership, go-to-market execution, and analytical thinking.
• Discussion of collaboration style and ability to drive cross-functional outcomes.