Head of Product Marketing (GoBTC Pay)

Location: Worldwide; remote or hybrid with flexible hours across international teams

Company

hirify.global develops GoBTC Pay, a Bitcoin payments product connecting merchants that accept Bitcoin with payers who use it for purchases.

What you will do

• Own the category narrative and positioning for Bitcoin payments across merchant and payer audiences.
• Build merchant propositions, messaging, acquisition programs, activation plans, and sales enablement.
• Develop the payer-facing proposition and launch each market alongside regional BD Managers, Product, and Operations.
• Run co-marketing with merchants and institutional partners such as banks and wallets.
• Define campaign metrics, reporting, and launch post-mortems with Analytics.
• Brief and quality-control creative and content while influencing executive-level decisions and mentoring marketers without direct reports.

Requirements

• 5+ years of B2B or B2B2C product marketing or GTM experience in payments, acquiring, fintech infrastructure, or SaaS.
• Experience launching products in new markets, creating sales enablement, and working with BD or field sales across multiple geographies.
• Strong ability to create sales decks, persuasive case studies, merchant messaging, and category-creation campaigns.
• Understanding of merchant economics, including settlement, chargebacks, checkout conversion, and cost of acceptance.
• Experience with two-sided market or marketplace GTM, where supply and demand must be sequenced.
• Fluent English and excellent business writing required; crypto payments, stablecoin settlement, or digital asset experience required.

Culture & Benefits

• Remote or hybrid work with flexible hours across international teams.
• Course, conference, and English-learning support with up to 100% coverage.
• Up to 20 vacation days, 8 company holidays, and 5 personal days annually.
• Structured performance reviews and team awards.
• International retreats, including access to company apartments in Cyprus.