Design to Value (DTV) Consumer Insights Lead

TL;DR

Design to Value (DTV) Consumer Insights Lead (Consumer Insights/Research): Supporting hirify.global’ internal DTV team by uncovering and translating consumer and professional insights that drive value optimization across the product portfolio with an accent on research design, advanced analytics, and evidence-based recommendations. Focus on connecting qualitative/quantitative findings (including AI-driven approaches) to actionable decisions for cross-functional Agile product pods.

Company

hirify.global Innovations is an industry-leading home, security, and digital products company focused on transforming spaces into havens.

What you will do

• Conduct consumer and professional research to identify cost, quality, and performance optimization opportunities for existing products.
• Support DTV workstreams by defining research questions and building learning plans for new-to-portfolio innovation opportunities.
• Design, run, and synthesize insights using qualitative, quantitative, advanced analytics, and AI-driven research approaches.
• Integrate primary and secondary data, analyze consumer/professional/competitive/category inputs, and translate results into data-informed recommendations.
• Coordinate research execution with internal partners and external research agencies/vendors, ensuring quality and timing.
• Communicate insights clearly to technical and non-technical audiences and help teams apply findings in iterative testing and product refinement.

Requirements

• 10+ years of experience in consumer insights, market research, product innovation, or related fields.
• Fluency in qualitative, quantitative, advanced analytics, and AI-driven research methodologies.
• Proven ability to design and execute advanced analytics (e.g., discrete choice modeling) to answer complex business questions.
• Demonstrated experience supporting product and user-testing research across B2C, B2B, and professional audiences, including managing specialized B2B research partners.
• Strong storytelling skills to distill complex findings into actionable narratives.
• Hands-on proficiency with DIY research tools (e.g., Qualtrics, Suzy, Zappi, Forsata, UserTesting) and ability to synthesize complex data into clear insights.

Culture & Benefits

• Comprehensive, competitive benefits including robust health plans and a market-leading 401(k) with company contribution.
• Flexible time off benefits, adoption benefits, and product discounts.
• Annual bonus plan or role-based sales incentive plan in addition to base salary.
• Employee Resource Groups (ERGs) to support belonging and inclusion.

Hiring process

• Interviews to evaluate research/analytics experience and ability to translate insights into product decisions.
• Assessment of fit for cross-functional collaboration and evidence-based recommendations.

Location: 1 Horizon Way, Deerfield, Illinois

Salary: $105,000–$165,000 USD (base hiring pay range)