Programmatic Senior Executive (Adtech)

TL;DR

Programmatic Senior Executive (Adtech): Managing and optimizing programmatic media campaigns with an accent on platform expertise and data-driven strategy. Focus on executing media plans, analyzing campaign performance, and driving revenue growth through innovative testing and optimization.

Location: Manchester, United Kingdom (Hybrid: 4 days per week in office)

Company

hirify.global is an AI-driven media operating unit within WPP, focused on delivering creative personalization at scale through data, intelligence, and strategic partnerships.

What you will do

• Oversee the daily implementation, management, and optimization of programmatic campaign activity.
• Create and design programmatic strategies aligned with client objectives and KPIs.
• Conduct campaign analysis and reporting to provide actionable recommendations for future activity.
• Manage testing plans, including planning, execution, and evaluation of innovative ideas.
• Ensure financial accuracy, including reconciliation of spends and adherence to client terms.
• Collaborate with partners and attend regular platform training to maintain programmatic excellence.

Requirements

• Must be based in or able to work from Manchester, UK.
• Proven experience in programmatic activation and campaign management.
• Confidence in core trading platforms including DV360, TTD, and Amazon.
• Strong analytical skills with the ability to handle large data sets and identify trends.
• Excellent verbal and written communication skills for client and supplier relationship management.
• Proactive approach to expanding knowledge and capabilities in the programmatic space.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Group retirement plans and preferential partner discounts.
• Commitment to growth and development with access to global WPP networks.
• Inclusive culture with employee resource groups and frequent in-office events.
• Mental health awareness days and significant paid time off.