Product Design Lead (Consumer Growth & Access)

TL;DR

Product Design Lead (Consumer Growth & Access): Building and scaling direct-to-consumer healthcare experiences with an accent on consumer growth, healthcare access, trust-sensitive product craft, and AI-native ways of working. Focus on designing and optimizing end-to-end journeys (0→1 and live funnel improvements) across onboarding, eligibility, pricing/payment, prescriptions, activation, retention, and cross-sell while solving complex clinical, operational, regulatory, and commercial UX challenges.

Location: New York, NY; Remote, US (Hub cities)

Salary: $250,000-$300,000 per year

Company

Builds a virtual clinic platform for women and families, delivering connected, clinically responsible whole-person care.

What you will do

• Design and improve consumer journeys to help users discover, understand, trust, start, and continue care across the full lifecycle.
• Simplify healthcare access, coverage, and cost decisions through UX for benefits/insurance, self-pay pricing, prescriptions, pharmacy access, eligibility, and next steps.
• Own high-priority product design work while leading a small team of senior Product Design/UXR practitioners (hands-on player-coach).
• Drive continuous optimization of live consumer journeys using research, experimentation, and data-informed design craft.
• Collaborate cross-functionally with Product, Engineering, Growth, Data, Clinical, Legal, Operations, and Support to resolve end-to-end complexity in the user experience.
• Help the team use AI to work closer to users, data, engineering, and working software.

Requirements

• 7+ years of product design experience, including complex consumer journeys and 0→1 product growth.
• Experience formally managing or leading design teams.
• Strong hands-on product design craft across UX, prototyping, visual design, mobile apps, and responsive web.
• Portfolio demonstrating D2C product design leadership, systems thinking, data-driven decision-making, and measurable impact.
• Experience designing for trust, comprehension, eligibility, pricing, access, personal data, or complex decision-making.
• Experience with growth and lifecycle journeys (onboarding, conversion, activation, retention, cross-sell) informed by research, data, and experimentation.

Nice to have

• Experience in healthcare, women’s health, telehealth, digital health, insurance, fintech, marketplaces, or consumer subscriptions (regulated/trust-sensitive domains).
• Experience designing flows involving insurance, benefits, prescriptions, clinical eligibility, payments, care navigation, or personal health information.
• Experience in competitive direct-to-consumer categories where acquisition, conversion, trust, differentiation, and retention matter.
• Strong AI-native workflow and informed opinions on how AI can improve design quality, team capacity, and business value.

Culture & Benefits

• Full-time hybrid model with in-person collaboration expectations (onsite three days/week for NYC office; quarterly “Work Together Days” for other hub cities).
• Employer-covered health, dental, and insurance plan options plus wellness partnerships.
• 16 weeks 100% paid parental leave and a new parent stipend for employees with 1+ year tenure.
• Annual professional development stipend and access to a personal career coach.
• 401(k) matching for US-based employees with immediate vesting.

Hiring process

• Interviews and evaluation of product design leadership, craft, and measurable impact through the portfolio.
• Assessment of experience with consumer growth journeys, trust-sensitive UX, and cross-functional collaboration.
• Final discussions aligned to hands-on player-coach leadership and AI-native workflow expectations.