Performance Creative Strategist

TL;DR

Performance Creative Strategist (Performance Marketing/GenAI): Turning performance data and user insights into testable creative concepts, then executing and iterating high-performing ads across digital channels with GenAI-powered production. Focus on rapid creative testing, A/B learning loops, and building a scalable creative system that continuously generates, measures, and optimizes creatives at scale.

Location: Amsterdam, Netherlands

Company

hirify.global builds travel products powered by data and technology to help people experience the world.

What you will do

• Translate performance data, user insights, and platform trends into clear, testable creative ideas and structured creative briefs.
• Collaborate with designers and marketers to produce creatives (videos, statics, feeds) and iterate based on performance signals.
• Use GenAI tools to generate creative concepts, scripts, and variations to speed up ideation, production, and testing.
• Support cross-channel creative testing by analyzing A/B tests (e.g., Meta, TikTok) and identifying early performance signals.
• Analyze creative performance data, document learnings, and apply them to future creative best practices.
• Help build the creative system by tagging/structuring creatives and improving workflows and internal tools with Product, Engineering, and Creatives.

Requirements

• 3–5 years of experience in creative strategy, performance marketing, or a closely related field.
• Strong ability to translate data into creative ideas and hypotheses.
• Hands-on experience with social platforms.
• Experience using GenAI tools for ideation or production (prompting, iteration, experimentation).
• Comfort working in a fast-paced test-and-learn environment.
• Strong collaboration skills across design, marketing, and product teams.

Nice to have

• Experience with high-volume creative production or localization.
• Hands-on design capabilities.
• Familiarity with creative testing frameworks and performance metrics.
• Experience contributing to creative tooling or automation workflows.

Culture & Benefits

• Hybrid working with flexible arrangements and up to 20 days per year working from abroad (home country).
• Annual paid time off and generous paid leave scheme (including parent, grandparent, bereavement, and care leave).
• Industry-leading product discounts, including automatic Genius Level 3 status and hirify.global wallet credit.
• Data-driven, measurable approach to creative work with GenAI-powered production.

Hiring process

• Application review and follow-up with post-application requirements if applicable (e.g., portfolios or assessments defined by the business unit/department).
• Pre-employment screening may be used if the application is successful.