Account Director (Media Planning)

TL;DR

Account Director (Media Planning): Driving day-to-day excellence in cross-channel media planning and activation with an accent on translating client strategies into detailed tactical roadmaps. Focus on leading cross-channel optimization, leveraging AI-driven tools within the WPP Open ecosystem, and managing complex client relationships to deliver measurable performance outcomes.

Location: Must be based in the UK with the right to work in this location. The role follows a hybrid work model with office attendance required approximately four days a week.

Company

hirify.global is a global, AI-driven media operating unit within WPP, focused on delivering creative personalization at scale through data, partnerships, and the WPP Open platform.

What you will do

• Act as the primary day-to-day client contact, building strong relationships and presenting integrated planning responses.
• Translate overarching media strategies into detailed tactical plans across digital, audio, VOD, and AV channels.
• Lead cross-channel optimization and implement advanced measurement and media testing frameworks.
• Provide direct line management, mentorship, and development for junior team members.
• Collaborate with strategists and activation specialists to ensure a unified approach aligned with the OASIS framework.
• Integrate AI-driven tools and WPP Open Intelligence to refine campaign performance and drive innovation.

Requirements

• Extensive experience in media planning, digital activation, or implementational planning.
• Must have the right to work in the UK.
• Expertise in cross-channel planning and integrated media testing.
• Strong data analysis skills and ability to leverage performance data for optimization.
• Proven ability to build trusted client relationships and present confidently.
• Proficiency in planning tools and integrating AI-driven technologies.

Culture & Benefits

• Access to global WPP networks for professional growth and learning.
• Competitive medical, dental, and vision insurance.
• Group retirement plans and significant paid time off.
• Supportive, collaborative environment valuing curiosity and kindness.
• Employee resource groups and frequent in-office events.
• Mental health awareness days and partner discounts.