Brand Manager, Portfolio & Insights (FMCG)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Brand Manager, Portfolio & Insights (FMCG): Driving sustainable volume growth through product portfolio optimization and data-driven decision making with an accent on commercial execution and market research. Focus on managing SKU performance, leading consumer insights projects, and collaborating with sales teams to optimize growth.
Location: Based in Istanbul, Turkey
Company
is a global leader in the energy drink market, focused on driving brand growth and high-performance marketing.
What you will do
- Manage and optimize the local product portfolio to identify growth opportunities across channels, packs, and SKUs.
- Lead consumer and shopper research projects to drive data-driven decision making.
- Track portfolio and business performance using market and sales data to build reports and dashboards.
- Develop commercial assets required for product launches and activations.
- Collaborate closely with Sales, Marketing, and Trade Marketing teams to support volume growth plans.
Requirements
- 5+ years of experience in Brand Management, Trade Marketing, Category Management, or similar roles.
- Strong analytical and commercial mindset with experience working with market data.
- Proven ability to turn consumer insights into clear business actions.
- Strong communication and stakeholder management skills.
- FMCG experience is preferred.
- Availability to travel 20-30%.
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