Senior Marketing Automation Specialist

TL;DR

Senior Marketing Automation Specialist (HubSpot/Salesforce): Building, optimizing, and scaling marketing automation programs for B2B demand generation with an accent on lifecycle journeys, segmentation using behavioral/firmographic/intent data, and pipeline impact. Focus on campaign infrastructure, lead management and scoring/SLA alignment, and continuous optimization through A/B testing while ensuring data quality and governance across HubSpot and Salesforce.

Location: Miami Office, United States

Salary: $90,000-$110,000

Company

hirify.global provides an AI-powered cybersecurity platform that protects organizations from unknown threats.

What you will do

• Own end-to-end execution of global and Americas demand generation campaigns in HubSpot.
• Design and evolve lifecycle marketing programs (lead nurture, onboarding, re-engagement, and account-based journeys) to improve funnel conversion.
• Develop advanced segmentation and targeting using behavioral, firmographic, and intent data for personalized marketing experiences.
• Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence.
• Build and maintain campaign infrastructure (workflows, templates, and processes) to ensure scale and consistency.
• Drive continuous optimization via A/B testing, performance analysis, and ROI-focused insights; ensure data quality and compliance across HubSpot and Salesforce.

Requirements

• Strong hands-on experience with HubSpot in a B2B demand generation environment.
• Proven ability to build and scale lifecycle marketing programs and improve funnel performance.
• Experience with CRM systems, including Salesforce, with understanding of lead lifecycle, attribution, and pipeline reporting.
• Analytical mindset with experience using data to optimize performance.
• Excellent project management skills to manage multiple initiatives in a fast-paced environment.
• Strong collaboration and communication skills across global, cross-functional teams.

Nice to have

• Familiarity with AI tools, intent data activation, and personalization strategies.

Culture & Benefits

• 100% medical, dental, and vision insurance, plus coverage for dependents.
• Paid parental leave.
• 401(k) and life insurance.
• Commuter benefits and an Employee Assistance Program.
• Pet insurance discount.