Product Analyst (Fintech)

#вакансия

Product analyst в PLATA. Удаленка.

ABOUT:
We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment.
This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.
 
TASKS:
Measurement & Attribution:
• Build TV attribution models (uplift, time-series, conversion windows).
• Integrate offline/online media spend with conversion data.
• Analyse incremental media impact, saturation effects, and A/B test results.
Data Pipelines & Automation:
• Automate ingestion from media platforms, research providers, and dashboards
Build ETL pipelines using SQL and Python
Dashboards & Reporting:
• Build executive and operational dashboards (Looker Studio / Tableau / Power BI).
• Standardise marketing KPIs and translate data into clear narratives for non-technical audiences.
AI & Process Automation:
• Automate budget tracking, investment reconciliation, and agency monitoring.
• Build internal AI agents for automated reporting, campaign QA, and performance monitoring.
 
REQUIREMENT:
• 1.5–3 years in Marketing, Data, or Growth Analytics.
• Strong SQL — mandatory (joins, window functions, query optimisation).
• Hands-on Python (pandas, APIs, ETL workflows).
• Structured thinker with business sense.
• Basic statistics knowledge.
• Advanced English level.
 
WE OFFER:
Our ways of working:
• Innovative Spirit: A commitment to creativity and groundbreaking solutions.
• Honest Feedback: valuing open, transparent communication.
• Supportive Team: a strong, collaborative community.
• Celebrating Achievements: recognizing our wins together.
• High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.

CONTACTS:
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