Senior Media Manager (AI)

TL;DR

Senior Media Manager (Marketing): Leading media strategy and governance for the Middle East region with an accent on full-funnel activation and brand growth. Focus on driving measurable results through cross-functional collaboration, data-driven optimization, and the integration of AI-native tools into media planning.

Location: Must be based in Dubai, UAE

Company

hirify.global is a global product design and technology company known for disruptive innovation in lifestyle solutions across multiple product categories.

What you will do

• Provide governance and leadership for media strategy across the Middle East region.
• Own full-funnel media planning, including objective setting, budget management, and alignment with commercial targets.
• Partner with internal stakeholders across DTC, marketplaces, retail, and social teams.
• Analyze campaign performance using marketing analytics tools to optimize ROI and provide actionable insights.
• Build and maintain relationships with media vendors and agencies to ensure successful campaign execution.
• Integrate AI solutions into media workflows to enhance campaign effectiveness and innovation.

Requirements

• Proven track record in executing successful digital advertising campaigns.
• Strong knowledge of media platforms with a focus on social media.
• Experience in full-funnel marketing activation and agency management.
• Proficiency in marketing analytics tools such as Nielsen, DOMO, or PowerBI.
• Strong data analysis skills and ability to translate insights for business stakeholders.
• Bachelor’s degree in Marketing, Communications, or Business.

Nice to have

• Knowledge of the small domestic appliance industry.
• Master's degree in a relevant field.

Culture & Benefits

• Competitive health insurance and wellness programs.
• Retirement plans and employee stock purchase options.
• Paid time off and product discounts.
• Access to high-impact learning programs and professional development.
• Collaborative, innovation-driven environment focused on disrupting markets.