Director of Marketing (Performance Marketing)

TL;DR

Director of Marketing (Performance Marketing): Building the inbound lead generation engine for a high-growth performance marketing agency with an accent on content, SEO, and paid acquisition. Focus on transforming the agency from referral-driven to a brand that attracts enterprise buyers through a measurable lead-gen pipeline.

Location: Remote (USA)

Company

hirify.global is a fast-growing independent performance marketing agency founded by former Google leaders, specializing in full-funnel paid media, SEO, and analytics.

What you will do

• Build and manage an inbound lead generation engine covering content, SEO/GEO, paid acquisition, and thought leadership.
• Architect the blog strategy, editorial calendar, and proprietary research to establish brand authority.
• Manage executive thought leadership programs and ghostwrite for the CEO and senior leaders on LinkedIn and podcasts.
• Optimize the website as a conversion engine through messaging, CRO, and landing page optimization.
• Execute and scale paid acquisition programs across LinkedIn, Meta, and Google to drive qualified leads.
• Hire and lead a high-output marketing team consisting of content writers, paid specialists, and designers.

Requirements

• 7+ years of B2B marketing experience, with the majority spent at a performance or digital marketing agency.
• Proven track record of building an agency's marketing engine and lead-gen programs from scratch.
• Direct accountability for marketing-sourced pipeline as a named OKR or KPI.
• Hands-on expertise across four or more channels (e.g., content, paid, SEO, email, CRO, events).
• Experience managing teams of two to five or more specialists.
• AI-native workflow utilizing tools like Claude or ChatGPT on a daily basis.

Nice to have

• Experience specifically marketing a marketing agency.
• Expertise in Generative Engine Optimization (GEO) and AI Overviews.
• Existing relationships with trade press such as Digiday, AdWeek, or Modern Retail.
• Based in or able to travel to NYC monthly.

Culture & Benefits

• Fully remote work environment with a high-caliber, tight-knit team.
• Comprehensive company-paid medical, dental, and vision insurance.
• Flexible time off and 12 weeks of paid parental leave.
• 401(k) with salary matching and bi-annual performance bonuses.
• Company-sponsored computer and investment in professional growth.
• Paid company summits.