Senior Marketing Manager (Fintech)

TL;DR

Senior Marketing Manager (Fintech): Designing and optimizing integrated customer acquisition strategies to drive sustainable growth for a member-owned financial institution with an accent on channel mix, audience segmentation, and ROI optimization. Focus on translating data-driven insights into actionable growth plans and managing high-impact membership forecasting.

Location: Remote, WA (Occasional travel to Tukwila, WA office is required)

Salary: $128,900 – $157,500 annually (Target Range)

Company

hirify.global is a purpose-driven financial institution with over 1.5 million members, committed to a "people helping people" philosophy.

What you will do

• Design integrated customer acquisition strategies aligned with growth, revenue, and profitability goals.
• Define channel strategies and target audience mix across digital and traditional platforms.
• Translate business goals into clear marketing plans, forecasts, and performance targets.
• Analyze ROI, CAC, and channel performance to continuously improve effectiveness.
• Evaluate market trends and competitive landscapes to inform strategic decisions.
• Partner with Product, Analytics, Finance, and Operations to ensure scalable growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, Finance, Economics, or Communications.
• Minimum 6+ years of experience in customer acquisition, strategy, marketing planning, or analytics.
• Must be based in Washington state (WA) to accommodate required travel to the Tukwila office.
• Strong analytical skills for evaluating market opportunities and customer segments.
• Excellent written and presentation skills for executive-level reporting.

Nice to have

• Advanced degree (MBA or Master's in Marketing).
• Background in consumer financial services such as banking, lending, or fintech.
• Demonstrated experience leading cross-functional collaboration and negotiation.

Culture & Benefits

• 401(k) company match (up to 3%) plus an additional 4% annual contribution.
• Comprehensive medical, dental, and vision insurance (including family contributions).
• PTO and Exchange Programs.
• Tuition Reimbursement Program for professional development.
• hirify.global Cares volunteer time off and donation matching.