Customer Acquisition Manager

TL;DR

Customer Acquisition Manager (Paid Search/SEO): Develop and optimize customer acquisition efforts across paid and organic digital channels with an accent on performance marketing, SEO, and data-driven audience targeting. Focus on planning, executing, and improving multi-channel campaigns (including agency collaboration) while managing a large media budget and analyzing KPIs like CTR, CPA, and conversion rates.

Company

hirify.global provides dental management, analytics, communication, and marketing software.

What you will do

• Design and execute customer acquisition strategies across Paid Search, Paid Social, SEO, Influencers, and Affiliate channels.
• Oversee campaign planning, execution, and optimization to meet acquisition targets.
• Analyze performance metrics (CTR, CPA, conversion rates) to identify trends and improvement opportunities.
• Collaborate with Marketing, Creative, CRO, Retention, and Product teams to align acquisition efforts with business objectives.
• Manage a multi-million-dollar media budget to maximize ROI based on incremental channel value.
• Lead agency and content production workflows, setting objectives, monitoring ROI, and ensuring deliverables are met.

Requirements

• Remote work eligibility: not hiring candidates residing in Alaska, Delaware, Hawaii, Louisiana, Nebraska, North Dakota, Rhode Island, South Dakota, Vermont, West Virginia, Washington DC, or Puerto Rico (and other US territories).
• 5–7+ years of increasing responsibility in relevant professional experience.
• 5+ years of experience owning a budget and driving revenue from customer acquisition marketing.
• Experience managing agencies and/or consultants.
• Advanced knowledge of Paid Search and Social platforms, including Google, Bing, and Meta.
• Proficiency with SEMRush, Ahrefs, or similar SEO tools.

Culture & Benefits

• Medical, Dental, and Vision coverage.
• 401K plan with company match.
• Paid Time Off (PTO), Sick Leave (if applicable), Paid Parental Leave.
• Short Term Disability, Income Protection, Health Savings and Flexible Spending Accounts.
• Education benefits, worldwide scholarship program, and volunteer opportunities.

Hiring process

• Interviews with relevant stakeholders to assess marketing strategy, performance analysis, and agency/budget leadership experience.
• Evaluation of fit for senior-level ownership and ability to drive acquisition results.