CRM Operations & Analytics Manager (Cannabis)

TL;DR

CRM Operations & Analytics Manager (Cannabis): Managing campaign execution and performance analysis across 11 client storefronts with an accent on data-driven strategy and strict quality control. Focus on optimizing email and SMS marketing funnels, identifying revenue opportunities, and delivering actionable growth recommendations based on campaign metrics.

Location: Must be able to overlap with US Eastern Time for at least 4 hours per day.

Company

hirify.global is a global recruitment and staffing firm connecting businesses with remote talent.

What you will do

• Load and schedule email and SMS campaigns into CRM platforms, including audience management and creative assets.
• Perform rigorous quality control checks to ensure zero compliance or targeting errors.
• Analyze post-campaign performance data to identify trends, fatigue, and conversion opportunities.
• Conduct A/B testing on subject lines and send times to optimize engagement.
• Develop evidence-backed strategy recommendations for future campaign cycles.
• Monitor deliverability and engagement metrics to ensure campaign success.

Requirements

• Fluency in English for professional reporting and copy QC.
• Hands-on experience with enterprise CRM or loyalty platforms like Alpine IQ, Springbig, Klaviyo, or Braze.
• Strong proficiency in marketing performance analysis, including pivot tables and conversion funnels.
• Working knowledge of CAN-SPAM and TCPA regulations.
• Must be available to overlap with US Eastern Time for at least 4 hours per day.
• Attention to detail for execution and intellectual honesty in data analysis.

Nice to have

• Prior experience in regulated industries like cannabis, alcohol, pharma, or finance.
• Experience with dashboard tools such as Looker, DOMO, or Power BI.
• Basic SQL knowledge.
• Familiarity with HTML or Liquid for email tuning.
• Experience with Canva or Figma for creative QC.

Culture & Benefits

• Permanent work from home arrangement.
• Flexible schedule within client business hours.
• Part-time commitment of 20 hours per week.
• Immediate hiring process.

Hiring process

• Application submission including assessment questions.
• Technical check and voice recording.