Demand Generation Manager

TL;DR

Demand Generation Manager (B2B Marketing/ABX): Planning and executing multi-channel Account Based Experiences (ABX) campaigns to drive measurable pipeline impact, with an accent on LinkedIn advertising, performance optimization, and intent signal handoff to Sales. Focus on end-to-end campaign execution and owned in-person events management, including budget pacing, reporting, and continuous improvement of the events playbook.

Location: Ireland

Company

hirify.global builds a performance optimization platform for public transport, enabling data-driven decision-making for major transport networks worldwide.

What you will do

• Contribute to quarterly ABX campaign strategy and planning aligned to the events calendar.
• Build and launch multi-channel ABX campaigns across organic social, paid social, events, outbound, and industry/trade publications.
• Monitor performance continuously and optimize messaging, creative, and audience targeting based on data and learnings.
• Draft campaign copy, brief creative requirements, produce performance reports, and manage weekly budget pacing across segments and regions.
• Own end-to-end management of in-person and owned events, including logistics, attendee outreach, on-site activation, and post-event performance review.
• Maintain the campaign and events calendars, track budgets, and coordinate pre-event activity with Sales and executive stakeholders.

Requirements

• 3+ years of experience in B2B marketing (ideally SaaS) with hands-on campaign execution and/or events management.
• Hands-on experience running LinkedIn advertising campaigns (audience build, creative briefing, performance monitoring, optimization).
• Familiarity with ABM/ABX principles and experience targeting enterprise or mid-market audiences with multi-channel campaigns.
• Experience managing events end-to-end, including logistics and performance measurement against success metrics.
• Working knowledge of HubSpot or a comparable CRM/marketing automation platform.
• Ability to translate complex concepts into clear, compelling copy and manage multiple workstreams and deadlines.

Culture & Benefits

• Hybrid working as the default in Ireland, with core hours from 10am to 4pm and remote options depending on role.
• Work abroad programme of up to 6 weeks.
• 25 days annual leave from day one, increasing with service, plus company days off and an end-of-year shutdown.
• Comprehensive health and life insurance (Laya Healthcare in Ireland, Aviva in the UK) and paid sick leave.
• Enhanced family leave (6 months fully paid maternity leave and 3 weeks paid paternity leave after 18 months’ service) plus additional leave options.
• Matching pension scheme, bike-to-work scheme, wellbeing supports, and employee referral rewards up to €4,000 (or equivalent).

Hiring process

• Not specified in the provided job posting.