Audience Operations Analyst (AdTech)

TL;DR

Audience Operations Analyst (AdTech): Planning, developing, and activating audience segmentation using first-party data to reach high-value targets for brand partners. Focus on leveraging AdTech/MarTech tools, conducting A/B testing, and optimizing ROAS for retail media networks.

Location: Hybrid in Bolingbrook, IL

Company

A staffing solutions provider delivering talent for a diverse ecosystem of data and retail media networks.

What you will do

• Create and activate custom audiences based on campaigns and channels using first-party data.
• Monitor and report on audience performance to prevent fatigue and refine segmentation strategies.
• Analyze the customer journey to uncover guest pain points and unmet needs.
• Collaborate with Audience Strategy, Product, Sales, and Account teams to translate business objectives into audience parameters.
• Align targeting strategies with external ad agencies and tech partners to balance precision and reach.
• Perform A/B testing and utilize consumer insights to grow sales and engagement.

Requirements

• Minimum 2 years of experience in digital advertising.
• Proven experience building custom audiences using 1P data.
• Proficiency with AdTech/MarTech tools, specifically LiveRamp, SAS CRM Management, or Adobe CDP.
• Strong ability to translate business requirements into technical audience segments.
• Proficiency in MS Excel and PowerPoint.
• Must be based in or able to work hybrid in Bolingbrook, IL.

Culture & Benefits

• Opportunity to work with a massive dataset of over 40 million active members.
• Fast-paced, growing environment focused on innovation and efficiency.
• Collaborative team culture across multiple internal and external stakeholders.