Arabic SEO Generalist (MENA)

TL;DR

Arabic SEO Generalist (MENA): Executing localized SEO strategies and link-building campaigns for the MENA region with an accent on AI-driven citation growth and content optimization. Focus on building high-authority backlinks, monitoring search performance, and collaborating with global teams to drive organic growth in the GCC and Egypt markets.

Location: Must be based in or able to work in a hybrid capacity in Dubai, UAE

Company

Canva is a global visual communication platform on a mission to empower everyone in the world to design anything and publish anywhere.

What you will do

• Identify and secure high-authority link-building and brand-mention opportunities across the Arabic web.
• Execute campaigns to earn citations in AI answer engines and reputable Arabic media sources.
• Support the creation and optimization of SEO-driven content for landing pages and blog posts.
• Analyze competitor backlink profiles and AI-citation performance to uncover growth opportunities.
• Partner with the Country SEO Lead to align outreach efforts with local marketing and product strategies.
• Experiment with AI tools and outreach tactics to scale impact and improve search visibility.

Requirements

• Native Arabic speaker with strong understanding of regional dialects.
• Business-level English proficiency.
• Experience in link building, digital PR, or content marketing with a solid grasp of SEO fundamentals.
• Familiarity with SEO tools like Ahrefs, Google Search Console, or Screaming Frog.
• Ability to work in a hybrid capacity in Dubai.
• Commitment to a 12-month fixed-term contract.

Nice to have

• Basic knowledge of LLMs and AI-powered research workflows.
• Experience with CMS platforms and structured content briefs.
• Previous experience in cross-functional or global team environments.

Culture & Benefits

• Opportunity to work on a global product with a massive user base.
• Collaborative environment with access to global SEO experts and knowledge-sharing.
• Focus on innovation, experimentation, and professional development in SEO and AI.
• Supportive culture that values diverse skills and backgrounds.