Media Director (Marketing)

TL;DR

Media Director (Marketing): Developing and managing data-driven media strategies across programmatic, social, and search channels with an accent on ROI optimization and e-commerce initiatives in the MENA region. Focus on designing test-and-learn programs, integrating cross-channel performance data, and driving client growth through strategic media partnerships.

Location: Hybrid (Dubai, United Arab Emirates). Teams are in the office around four days a week.

Company

hirify.global is a global AI-driven media operating unit that helps the world’s leading brands deliver creative personalisation at scale through its agentic marketing platform.

What you will do

• Develop and implement data-driven media strategies encompassing programmatic buying, social media, SEM, video, and mobile advertising.
• Monitor and analyze campaign performance to identify optimization opportunities and maximize ROI.
• Design and execute test-and-learn programs to evaluate new technologies and engagement measurement methodologies.
• Translate shared performance data across social, search, and programmatic channels into actionable insights.
• Lead e-commerce initiatives across the MENA region, providing training and guidance to regional teams.
• Manage relationships with key media partners and senior stakeholders to ensure exceptional client satisfaction.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 7-10 years of experience in media planning and buying, with a strong focus on integrated and digital media.
• Proficiency in media planning and analytics tools such as Google Analytics, Nielsen, and comScore.
• Location: Must be based in Dubai, UAE to support a hybrid work model.
• Strong leadership, team management, and analytical skills.
• Proven ability to manage client relationships and present complex media strategies.

Culture & Benefits

• Hybrid work approach (approximately four days a week in the office).
• Access to global WPP networks for professional growth and networking.
• Comprehensive health package including medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Employee mental health awareness days and preferential partner discounts.