Marketing Specialist (Fintech)

TL;DR

Marketing Specialist (Fintech): Driving integrated marketing campaigns to build brand awareness and generate demand for Index & Data businesses across APAC and EMEA with an accent on multi-channel execution and lead generation. Focus on optimizing campaign performance through data analysis, managing activation budgets, and collaborating with cross-functional MarTech teams.

Location: Hybrid in Bonifacio Global City, Taguig, Philippines (at least 2 days a week in-office)

Company

hirify.global is a global financial technology company providing critical infrastructure for capital markets.

What you will do

• Design and execute multi-channel marketing campaigns across digital, email, content, paid media, social, and events for APAC and EMEA.
• Partner with growth marketing, content, digital, and events teams to develop programs aligned with revenue goals.
• Track, analyze, and report on campaign performance to continuously optimize marketing effectiveness.
• Manage activation budgets and collaborate with external agencies and vendors to deliver programs at scale.
• Serve as the regional point of contact for marketing technology issue resolution.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience.
• 6–8 years of experience in B2B marketing, preferably in financial services, fintech, or capital markets.
• Proven track record of developing integrated, multi-channel marketing campaigns with measurable business results.
• Strong experience in demand generation, digital marketing, content marketing, and account-based marketing (ABM).
• Hands-on experience with marketing automation, CRM platforms, and digital analytics tools.
• Must be based in or able to work from Taguig, Philippines.

Nice to have

• Experience in capital markets or a regulated financial industry.
• Familiarity with audience segmentation and campaign automation workflows in a global context.
• Exposure to regional marketing dynamics across APAC and/or EMEA.

Culture & Benefits

• Comprehensive HMO coverage for employees and their dependents.
• Financial incentives including an employee stock purchase plan, equity grants, and a retirement plan.
• Annual performance-based bonus.
• Wellness perks including free counseling sessions and fitness benefits.
• Access to professional growth via subscriptions to e-learning platforms.