Copywriter (Ecommerce)

TL;DR

Copywriter (Ecommerce): Localizing and creating high-converting German marketing and product content for a DTC retail platform with an accent on brand tone and AI-enhanced workflows. Focus on adapting creative assets for paid social, email, and SEM while ensuring cultural relevance for the German market.

Location: Must be based in Berlin, Germany

Company

hirify.global is a direct-to-consumer tech company disrupting the retail industry through AI, analytics, and sustainable manufacturing to provide high-quality essentials at low prices.

What you will do

• Write compelling German copy for paid social, email, push, SMS, and print materials to drive CTR and conversion.
• Collaborate with creative teams to localize and QA all visual and web assets using AI tools.
• Develop SEM-based copy in partnership with paid search teams.
• Partner with engineering and merchandising to ensure the website and app are localized and error-free.
• Manage weekly product launches and seasonal calendars, producing 50-100 assets per week.
• Optimize content for search engines (SEO) and integrate customer feedback into copy iterations.

Requirements

• 3-5 years of experience in German-English copywriting.
• Must be based in Berlin, Germany.
• Proven experience writing for ecommerce brands in fashion, home, or lifestyle sectors.
• Deep understanding of British English and local nuances.
• Ability to thrive in a fast-paced environment.

Nice to have

• Background in English SEM copywriting.
• Experience working with Smartling and Iterable.

Culture & Benefits

• Mission-driven environment focused on sustainability and fair production.
• Opportunity to work with a high-performing team redefining modern retail.
• Culture of innovation using AI and automation at the core of the business.
• Commitment to radical price transparency and exceptional craftsmanship.