Senior Director, Fan Data Infrastructure (MarTech)

TL;DR

Senior Director, Fan Data Infrastructure (MarTech): Leading the operational and technical infrastructure for WMG's direct-to-fan ecosystem with an accent on data movement, system integrations, and governance. Focus on designing scalable architecture connecting CRM, commerce, and fan engagement platforms to enable global marketing activation.

Location: Hybrid in London (Minimum 3 days per week in office)

Company

A global collective of music makers and tech innovators managing a wide range of premier recording labels and publishing companies.

What you will do

• Lead the evolution of fan data infrastructure and operational architecture to support modern direct-to-fan marketing.
• Oversee critical integrations between Salesforce Marketing Cloud, Klaviyo, Shopify, Snowflake, and wider customer intelligence tools.
• Define and maintain fan data schemas, tracking frameworks, and audience infrastructure to ensure data reliability.
• Establish best practices for data governance, privacy, and consent handling across the marketing ecosystem.
• Manage Audience Integration and Fan Engagement functions, overseeing the technical delivery of CRM and fan data activation.
• Act as the bridge between marketing strategy and technical execution to ensure high-quality data access at global scale.

Requirements

• 8-10 years of experience in marketing technology, CRM infrastructure, or data operations within complex consumer ecosystems.
• Hands-on experience with MarTech tools like Salesforce Marketing Cloud, Klaviyo, HighTouch, Shopify, or Snowflake.
• Strong working knowledge of SQL, APIs, JSON, and data schema management.
• Proven experience leading operationally-focused teams in cross-functional organizations.
• Deep understanding of customer data platforms (CDPs) and audience synchronization architecture.
• Expertise in data governance and privacy considerations within first-party marketing ecosystems.

Nice to have

• Experience with reporting and visualization tools such as Tableau.

Culture & Benefits

• Innovative environment that combines the scale of a global company with the spirit of an independent.
• Strong emphasis on curiosity, collaboration, and commitment to excellence.
• Inclusive workplace valuing diversity of backgrounds and experiences.
• Collaborative in-office culture aimed at talent development and strong working relationships.