Head of UA

TL;DR

Head of UA (Mobile User Acquisition): Owning the full user acquisition funnel and cross-channel campaigns to keep a portfolio of 80M+ download apps growing, with an accent on scaling performance across Facebook, Google, TikTok, and Apple Search Ads. Focus on data-driven optimization using SQL/MetaBase/Excel, running continuous A/B tests, and improving ASO to increase app visibility, rankings, and conversion rates.

Company

hirify.global is a remote-first company turning product-market-fit mobile apps into thriving businesses.

What you will do

• Plan, execute, and scale user acquisition campaigns across Facebook, Google, TikTok, and Apple Search Ads.
• Analyze performance and optimize targeting, creatives, and bidding using SQL, MetaBase, and Excel.
• Run continuous experimentation with A/B testing for creatives, landing pages, and audience segments.
• Own acquisition end-to-LTV optimization by partnering closely with Growth, Product, and Design.
• Balance UA efforts across multiple apps, each with its own growth playbook.
• Implement and track ASO strategies to improve app visibility, rankings, and conversion rates.

Requirements

• Experience working on the developer side (in-house at an app or game company), not agency work.
• 2–3+ years of experience in mobile user acquisition with proven campaign management on Facebook, Google, TikTok, and Apple Store.
• Strong analytics skills with hands-on experience in SQL, MetaBase, and Excel.
• Deep knowledge of mobile marketing metrics including CPI, CPA, ROAS, and LTV.
• Experience with mobile SDKs or attribution tools (e.g., Firebase, Adjust, Appsflyer).
• Ownership mindset and ability to lead from the front while managing multiple campaigns independently.

Culture & Benefits

• Fully remote role with flexible hours and unlimited time off.
• Player-coach setup: lead a lean UA team while staying hands-on with execution.
• Cross-functional collaboration across Growth, Product, Design, and data.
• Focus on results over hours, with room for experimentation and continuous optimization.

Hiring process

• Application review with a typical response time within a week.
• Interviews to evaluate ownership, experimentation approach, and cross-channel UA execution.