VP Product & Engineering (Ecommerce)

TL;DR

VP Product & Engineering (Ecommerce): Leading the end-to-end product and engineering organization to scale the D2C platform and operational backbone with an accent on ERP integration, data-driven decision-making, and commercial performance. Focus on building a cohesive product vision that bridges customer-facing storefronts with complex backend systems to support rapid European market expansion.

Location: Berlin (Hybrid)

Company

hirify.global is a fast-growing, data-driven food company that leverages a unique flywheel to validate and scale products across European markets.

What you will do

• Set the unified product vision and roadmap across customer-facing D2C experiences, ERP systems, and data platforms.
• Lead and grow a multidisciplinary leadership team including Engineering, Data, and Product Management directors.
• Drive commercial outcomes such as conversion, retention, and CLV while ensuring technical scalability and reliability.
• Accountable for engineering delivery, architecture quality, and velocity across the entire product surface.
• Champion the integration of operational systems to ensure seamless scaling across new European markets.
• Foster a culture of rigorous experimentation and data-informed decision-making.

Requirements

• Deep product leadership experience at the Director or VP level, ideally within D2C, e-commerce, or marketplace environments.
• Proven track record of owning both product strategy and engineering delivery accountability.
• Strong technical depth to engage with engineering teams on architecture and trade-offs.
• Experience leading senior leaders and managing multi-disciplinary teams.
• Fluent English required; German is considered a plus.
• Pragmatic, ship-and-learn mindset with strong commercial judgment.

Culture & Benefits

• Direct impact on a business where the product is the core driver of growth.
• Scale-up environment with 350+ employees and aggressive European expansion.
• Hybrid work flexibility.
• Transparent, playful, and down-to-earth team culture.
• Access to a stocked supply of hirify.global products.