Product Manager (MarTech)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Product Manager (MarTech): Managing and optimizing the global marketing technology ecosystem to drive customer engagement and conversion with an accent on SaaS portfolio management and data-driven growth. Focus on integrating complex MarTech stacks, ensuring global regulatory compliance (GDPR/CCPA), and streamlining operational processes for global marketing teams.
Location: Hybrid; Must be based in Hook, UK
Company
A global leader in animal health dedicated to innovation in products and services to prevent and treat disease in farm animals and pets.
What you will do
- Lead the lifecycle, integration, and optimization of the global marketing SaaS stack, including Docebo, On24, and Wistia.
- Define the strategic roadmap for engagement technologies to enhance the customer journey across global markets.
- Analyze traffic and engagement data using Google Analytics and Microsoft Clarity to drive web product improvements.
- Manage relationships with key technology vendors and ensure service level agreements (SLAs) are met.
- Act as the primary product liaison for Legal and Privacy stakeholders to ensure compliance with GDPR and CCPA.
- Collaborate with stakeholders in the UK, EMEA, and APAC to ensure local market needs are reflected in the global stack.
Requirements
- 5+ years of experience in digital product management or marketing operations, focusing on B2B or B2C SaaS ecosystems.
- Proven track record of managing complex marketing stacks within a global, matrixed environment.
- Strong technical understanding of how SaaS tools integrate via APIs, scripts, and data layers.
- Proficiency in Google Analytics, SEO tools (Ahrefs), and user behavior tracking (Clarity/Hotjar).
- Familiarity with global data privacy laws and their impact on marketing technology.
- Must be based in Hook, UK to support a hybrid work arrangement.
Culture & Benefits
- Diverse and inclusive work environment that champions innovation and new ways of thinking.
- Opportunity to contribute to a vision of Food and Companionship Enriching Life.
- Exposure to a global operational scale, bridging requirements between regional markets and Global HQ.
- Hybrid work environment offering a balance of remote and office-based collaboration.
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