Lifecycle Marketing Manager (AI)

TL;DR

Lifecycle Marketing Manager (AI): Designing and optimizing the end-to-end customer retention system using AI agent fleets with an accent on data-driven lifecycle orchestration, loyalty program architecture, and unit economics. Focus on building automated, scalable retention loops and continuously shipping experiments to maximize customer lifetime value.

Location: Must be based in or able to work on-site in Rotterdam, five days a week.

Company

hirify.global is a high-growth, AI-first infrastructure company for customizable printed products, scaling towards €1B in revenue.

What you will do

• Design the end-to-end customer lifecycle as a connected system, including welcome, replenishment, win-back, and loyalty programs.
• Architect the hirify.global Pro loyalty proposition, including tiers, rewards, and underlying economics.
• Operate and brief AI agent fleets to generate and execute customer journeys.
• Own key metrics including first-to-second order rate, repeat rate, LTV, and CAC payback.
• Run continuous experiments across customer touchpoints using GrowthBook and Klaviyo.
• Pull, model, and analyze data independently to drive roadmap decisions.

Requirements

• Must be able to work on-site in Rotterdam, five days a week.
• Deeply data-fluent with hands-on experience in SQL, GA4, and GrowthBook.
• Proven experience shipping production work using LLMs, agentic workflows, and automation.
• Strong business instinct regarding unit economics, margin, and LTV.
• Systems-thinking mindset with the ability to design retention as a connected machine.
• Full ownership of outcomes and ability to ship continuously.

Nice to have

• Demonstrable success in designing and shipping a retention or loyalty program that changed repeat behavior.
• Experience deploying AI agents into real lifecycle workflows.
• Strong copywriting skills with the ability to maintain brand voice.

Culture & Benefits

• International environment with 100+ professionals from 34+ nationalities.
• High-growth, AI-driven company culture with focus on real impact and ownership.
• HelloFit gym access and UrbanSportsClub discount.
• Company-sponsored healthy meals provided daily.
• Opportunities for rapid professional development and growth.