Campaign Manager (Retail Marketing)

Location: London, United Kingdom. Hybrid working is available, with the option to work from home up to two days per week; the workplace is the office, store, or factory specified in the advert.

Company

hirify.global creates play experiences and products for children and families worldwide.

What you will do

• Lead regional execution of hirify.global Retail marketing campaigns across EMEA.
• Connect product launches, seasonal moments, store experiences, and shopper needs through locally relevant activations.
• Deliver omnichannel campaigns across stores and eCommerce, including asset development, retail activation, and media planning.
• Develop media plans to increase store footfall and online traffic during key campaign periods.
• Coordinate global marketing teams, internal Business Units, retail colleagues, and external agency partners.
• Capture campaign learnings and shopper insights to shape future marketing activity.

Requirements

• At least 5 years of experience driving retail marketing plans across EMEA markets.
• Experience delivering retail or trade marketing campaigns across store and eCommerce shopper touchpoints.
• Experience developing in-store marketing materials and working with creative agencies.
• Experience executing full-funnel campaigns that support traffic growth and sales performance.
• Experience managing PR and influencer activation programmes.
• Ability to translate shopper insights into marketing plans, in-store experiences, and campaign recommendations.

Culture & Benefits

• Collaborative Retail Experiences & Marketing team working across EMEA.
• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing resources and benefits supporting physical and mental health.
• Colleague discount from the first day.
• Eligible employees may receive a performance bonus.