Vx-Marketing Manager, Consumer Engagement-Shanghai (Vaccines)

Location: Shanghai, China

Company

hirify.global develops medicines, vaccines, and science-driven healthcare solutions.

What you will do

• Lead annual Integrated Marketing Communications plans for key vaccine portfolios and consumer audiences.
• Translate complex clinical and epidemiological data into clear, empathetic, and actionable consumer narratives.
• Oversee full-funnel consumer marketing campaigns across paid search, social, programmatic, connected TV, and influencer partnerships.
• Direct social, media-buying, and digital strategy agencies from briefing through execution.
• Coordinate with medical, legal, regulatory, commercial, market access, digital, and global brand stakeholders.
• Manage promotional assets through Medical, Legal, and Regulatory review while maintaining compliance and creative quality.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 7+ years of progressive experience in brand marketing, advertising, or integrated marketing communications.
• Experience in pharmaceutical consumer marketing, vaccines, consumer health, or CPG brand management in regulated environments.
• Expertise in digital media, programmatic display, social platforms, SEO/SEM, streaming video, and point-of-care marketing.
• Experience briefing, managing, and inspiring advertising and media agencies.
• Strong campaign analytics, media metrics, market research, and cross-functional stakeholder management skills.

Culture & Benefits

• Equal-opportunity workplace welcoming people from diverse backgrounds and locations.
• Work focused on improving medications, outcomes, science, and public health literacy.