Regional Lead, Marketing & Communications (Education)

TL;DR

Regional Lead, Marketing & Communications (Education): Developing and delivering market activation plans to support regional growth with an accent on team leadership, performance metrics, and customer orientation. Focus on executing targeted advertising campaigns, managing events, and creating compelling storytelling content to enhance institutional reputation.

Location: Hybrid in Washington DC, United States

Company

A global non-profit foundation providing an international education framework.

What you will do

• Lead and mentor the regional Marketing and Communications team to foster creativity and continuous improvement.
• Develop market activation plans and manage budgets, tracking lead conversion and performance metrics for data-informed optimization.
• Oversee targeted search, paid advertising, and remarketing campaigns in coordination with global teams.
• Plan and deliver physical and virtual events to drive local market interest and community commitment.
• Curate and distribute compelling storytelling content (written, video, audio) from across the region.
• Create positioning, messaging, and sales tools, including webinars and whitepapers, to highlight product benefits.

Requirements

• Degree qualified (Master's degree preferred).
• Extensive experience in marketing and communications management.
• Proven track record of meeting organizational growth targets.
• Experience in an educational context is a plus.
• Strong ability to build collaborative relationships and influence without authority.
• Must be based in or able to work in Washington DC on a hybrid basis.

Nice to have

• Affinity with the not-for-profit sector and mission-driven motivation.
• Experience designing campaigns in different cultural contexts.

Culture & Benefits

• Commitment to building a working environment that values respect, diversity, and compassion.
• Equal opportunities employer following all relevant employment legislation.
• Provision of reasonable support or adjustments during the recruitment process.
• Mission-led environment where values serve as inspiration for professional growth.