Loyalty & Customer Value Lead (Marketing)

TL;DR

Loyalty & Customer Value Lead (Marketing): Shaping and executing the loyalty program strategy for a global digital marketplace with an accent on data-driven decision-making and user engagement. Focus on designing reward mechanisms, optimizing CLTV and retention, and collaborating across cross-functional teams to drive sustainable customer value.

Location: Hybrid (Warsaw/Rzeszow) or Remote.

Company

hirify.global.COM is the world's largest marketplace for digital entertainment, serving over 35 million users across 180 countries with a focus on innovative technology and digital transformation.

What you will do

• Develop and execute the loyalty program strategy based on customer data and behavioral insights.
• Design and implement reward mechanisms and engagement initiatives to increase customer value.
• Plan and execute loyalty campaigns across owned and paid channels.
• Monitor key performance indicators including CLTV, retention, and conversion rates.
• Collaborate with IT, UX, Product, and Data Analytics teams to implement business solutions.
• Conduct A/B tests and provide data-driven recommendations for program optimization.

Requirements

• Strong understanding of digital marketing principles and e-commerce experience.
• Proven experience in managing or supporting loyalty programs at strategic and operational levels.
• Strong analytical skills with the ability to draw conclusions from user behavior data.
• Experience in planning and executing multi-channel loyalty campaigns.
• English proficiency at B2 level or higher.
• Ability to collaborate effectively with cross-functional teams including IT and Product.

Nice to have

• Experience with testing and optimization methods such as A/B testing.
• Familiarity with data-driven reporting and recommendation preparation.

Culture & Benefits

• Full flexibility with hybrid or fully remote work models.
• Private medical care and MultiSport card.
• Motivizer cafeteria system with monthly points.
• Welcome pack and hirify.global.COM discount codes.
• Extensive development opportunities including internal and external training.
• Supportive environment based on DEI values.